Google Keyword Tool

Use Google External Keyword Tool, which can be
found at: https://adwords.google.com/select/KeywordToolExternal


There is a link in the upper right hand side of the page that
reads "Previous Interface"... Click on that link...

When the old interface loads, insert a keyword into the keyword
box and the captcha, then hit Submit...

In the old interface, there is a drop down box, just above the
suggested keywords and to the right... Click the down arrow and
load the column, "Show Estimated Avg CPC"...

In the new interface, add your base keywords and hit Search...
When the keyword suggestions are given, click the box that says
Columns in the upper right hand side of the results... Then check
the box that says, Estimated Avg. CPC and hit Save...


Once you have all of the necessary columns loaded into the search
results, you are going to pay close attention to two columns of
data:

1. Estimated Avg CPC; and

2. Local Search Volume or Global Search Volume.

What To Look At In The Keyword Search Results

I picked "flowers" as my initial keyword query...


The most expensive Avg CPC (Cost Per Click) is "flower
delivery" at $9.02 per click... The second most expensive is
"flowers" at $6.20 per click...

The phrase "flower delivery" generated approximately 1.2
million search queries in June of 2010... "flowers" generated
the highest search volume, with 37 million search queries...

A Better Google Adwords Strategy

Here is where things start getting exciting... Although it is
kind of tough to get excited by facts and figures...

Between "flowers" and "flower delivery", there are another
six keyword queries in the Monthly Search Volume column...

Here are those search phrases:

1. florist - 7.5 million queries - Avg CPC $3.43

2. floral - 7.5 million queries - Avg CPC $2.07

3. bouquet - 4 million queries - Avg CPC $0.87

4. florists - 2.75 million queries - Avg CPC $4.31

5. bouquets - 1.5 million queries - Avg CPC $1.23

6. wedding flowers - 1.2 million queries - Avg CPC $1.23

Has it hit you yet?

Let me lay it out for you...

These six keywords by themselves generate an average search
volume of 24 million searches a month... Granted, it is not the
same volume as "flowers" by itself, but it is close to that
number...

AND the average CPC on the set of six is $2.17...

Are you with me yet?

For what people pay to get the click for the word "flowers" by
itself, you could rank for six different keywords and get nearly
three times as many clicks for the same amount of money...

Against the most expensive keyword in the bunch, "flower
delivery", you can get exposed to nearly 20 times as many people
and be able to get four times as many clicks for the same money
invested...

Let The Silly People Wrestle Over The More Expensive Adwords

Those marketers who think that paying $6.20 and $9.02 for each
click on "flowers" and "flower delivery", respectively, are
going to make less money on sales conversions than you will,
because they are paying 2.85 to 4.15 times more than you are for
their traffic...

Let the silly people fight over those high traffic and high value
keywords; let them flush their profits down the toilet, while you
get that "less valuable" traffic that may convert at a smaller
percentage, but will still generate more profits than the big
keywords...

In my buddy's case, he is in a market where people are paying
$13 per click on the top three keyword queries... I advised him
of this technique, and now he is paying an average of 25 cents a
click to get access to a volume of search queries that combined
is five times larger than the search volume for the top three
search queries...