LinkedIn is generally used as a means of making and maintaining work connections. However, don’t just limit yourself by considering LinkedIn a networking site. Businesses can (and should!) use LinkedIn to seek out and attract new customers.
Start by doing an advanced search, using your list of prospects as a guide. This is a great way to make get a foot in the door with potential customers. Introduce yourself through LinkedIn. See what their interests are. Mention any commonalities you may have. Only do this if you have contacts in common. Your contact can function as an intermediary for connecting.
Using the advanced search option again, you can also define certain parameters using specific key words pertaining to your business. Those with SEO businesses may want to use terms like “SEO marketer” or “SEO director” while performing a search.
Search through your contacts and find others who sell products or services similar to yours. Target the followers this other company has, and again, ask for your connection to connect the two of you. This is far more personal than outreaching on your own with a common contact.
Be sure to check your “Network Updates” on a regular basis. Discovering that a client of yours has suddenly become connected to another company may be an indicator that they’re unhappy with your services. Also, check these to see any change in positions or companies. This may provide opportunity to initiate business.
Don’t underestimate the power of LinkedIn. It can serve as a robust tool for keeping and attracting new business.
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